Will the Chinese Cars find success against established brands in other regions?

It’s no secret that China is by far the largest auto market in the world. Not only is it the largest in terms of production and sales, but it has also become a major research and development center, and a place to find affordable electric cars.

While the United States, Europe, Japan and South Korea are mature but undeveloped markets, China remains an important source of growth and profit for the vast majority of the world’s automakers. 

Its strength is the huge internal demand that allows many brands to sell many models to all customers. Opportunity for anyone if there is clear product planning and cars that satisfy users in terms of style and size. For example, Chinese consumers do not like small cars, sports cars and pickup trucks. On the contrary, they prefer SUVs, large compact sedans, even pickup trucks, such as GAC GS8, Haval Big Dog, Cool Dog and so on.

Then they have strong government support. The auto industry and its global expansion are part of the Communist Party’s economic growth plan. The development of Chinese cars is at the heart of the economy. As a result, local manufacturers have made significant progress. But are the latest Chinese-made cars on par with European, American, Korean and Japanese cars?

When it comes to design, the answer is clearly yes. The latest models introduced have very interesting shapes that make them modern, fresh and lively with lots of personalities. Chinese cars are no longer a “copy” of the old style. Design can be a matter of subjectivity, but the truth is that Western designers have been behind the bodies of many new Chinese-made models. 

It’s no secret that China is by far the largest auto market in the world. Not only is it the largest in terms of production and sales, but it has also become a major research and development center, and a place to find affordable electric cars.

While the United States, Europe, Japan and South Korea are mature but undeveloped markets, China remains an important source of growth and profit for the vast majority of the world’s automakers.

Its strength is the huge internal demand that allows many brands to sell many models to all customers. Opportunity for anyone if there is clear product planning and cars that satisfy users in terms of style and size. For example, Chinese consumers do not like small cars, sports cars and pickup trucks. On the contrary, they prefer SUVs, large compact sedans, and even pickup trucks.

Then they have strong government support. The auto industry and its global expansion are part of the Communist Party’s economic growth plan. The development of Chinese cars is at the heart of the economy. As a result, local manufacturers have made significant progress. But are the latest Chinese-made cars on par with European, American, Korean and Japanese cars?

In fact, Europe as well as the United States, are two major home to a number of design centers of different countries. The look of a vehicle is one of the first things a new brand has to do, especially if it is not yet known abroad.

Examples include SUVs and sedans from NIO, BYD Han and Tang, the recently launched Chery Arrizo 8 and other SUV models such as the Changan SL03, UNI-V, UNI-K and UNI-T. The Avatr 11 is also one of his best. GAC GS8 and Haval Big Dog, Cool Dog and H-DOG are also contenders. In the high-end segment, the Hongqi brand does not disappoint with its H9 and E-HS9. One of the greatest, Geely, shines with Xingyue L and the Foreword. Its sister brand ZEEKR offers the 001 as a modern full-size sedan.

All Lynk & Co products are also very attractive and original. Li Auto has ONE and L9 which are modern and beautiful SUVs. MG has just announced the MG7, which could be a rival to the Kia Stinger. The Hozone Neta S is a beautiful full-size sedan with a very unique design. The Tank 500 is also an exceptionally large SUV. 

Behind the eye-catching design, the Chinese are working to improve the quality of their cars. The materials used and the manufacturing method of the car are different from those of its Western rivals. The same applies to the technology used in positioning, communications and software solutions that are very interesting and often above average overseas. For Chinese cars to dominate the world’s roads, they lack three elements: recognition, reputation, and tradition.

The introduction of more charming and higher-quality cars is a good way to solve this problem. Consumers around the world will begin to learn more about Chinese cars as competing vehicles emerge. This will directly contribute to improving the poor image of Chinese products in many parts of the world. Japan and Korea can share their experiences. Inheritance is a bit more complicated. 

China does not have a long history of car manufacturing and that proves that brands are quite difficult to compete in the premium segment.

Anyway, it is a long journey to achieve the goal. By 2021, more than 125 Chinese brands are hit remarkable sales records, like the record of a total of 13.2 million units all around the world. It is 21% higher than total sales in 2020, in contrast to the 6% growth observed in the world market. Of this total, overseas sales amount to around 885,000 units, or just under 7%. However, overseas sales are up 113% compared to 2020.

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