Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
This is especially important for Shopify store owners because SEO can be used to drive traffic to their store and increase sales. There are a number of factors that go into ranking a website, but by optimizing their website for SEO, Shopify store owners can improve their chances of appearing higher in search results. Below we’ll highlight some of the benefits of proper SEO and why finding the best Shopify SEO services could make a real impact on your growth this year.
How Does Shopify SEO Work?
There are several points that influence a website’s ranking on search engines, but some of the most important ones are keyword relevance, backlinks, and site structure.
Keyword relevance simply refers to how well your website’s content match the keywords that people are searching for. If you sell women’s clothing, for example, you want to make sure that your website includes content about women’s clothing so that you can rank for relevant keywords. One way to do this is to create product descriptions and blog posts that include relevant keywords.
Backlinks are links from other websites to your website. Search engines view backlinks as a vote of confidence—the more backlinks you have, the more credible your website is. As such, backlinks can have a big impact on your website’s ranking. One way to get backlinks is to guest blog on other websites or to create informative blog posts that other people will want to link to.
Site structure refers to how easy it is for people (and search engines) to navigate your website and find the content they’re looking for. A well-structured website with proper H1s and navigation will make it easy for users and for web crawlers to understand what your site is about. Creating an XML sitemap can also be helpful as it helps search engine crawlers index your website more effectively.
The best Shopify SEO services combine all of these points and more into one coherent strategy that is executed over the course of several months and even years. SEO is considered a “long game” in marketing because results don’t happen overnight. You also have to consider that other Shopify store owners are competing for the same real estate and putting money towards these keywords as well, so if you take your foot off the gas or decide not to continue optimizing your site, there could be drawbacks. A strategic, long term approach works best when optimizing your store for the search engines.
Where Can You Get The Best Shopify SEO Services
SEO is an important tool for Shopify store owners who want to rank higher in search results and drive traffic to their store. By optimizing their website for SEO, they can improve their chances of appearing higher in search results.
Let’s review what goes into a proper SEO campaign:
Once you’ve identified some high-volume, low-competition keywords, it’s time to start using them throughout your site. Include them in your product titles, descriptions, blog posts, and anywhere else where it makes sense. Just be sure not to stuff your keywords or engage in other black hat SEO practices or you could get penalized by Google.
Optimize Your Product Pages
In addition to doing keyword research, it’s also important that you optimize your product pages for search engines. This means making sure that each product page has a unique title tag, meta description, and URL. You’ll also want to include relevant images and videos as well as customer reviews when possible since these can also help improve your click-through rate (CTR).
Finally, one of the best things you can do for your Shopify SEO is build backlinks from other high-quality websites. Backlinks are simply links from other sites that point back to yours. They act sort of like votes and the more votes (i.e., backlinks) you have from other sites, the better chance you have of ranking higher in Google’s search results pages (SERPs).
One way to get backlinks is by guest blogging on other websites in your industry or niche letting them know that they can link back to one of your blog posts in exchange for featuring their article on your site as well.
Of course, a solid agency will handle all of this for you. That’s why you need a Shopify agency like Genius eCommerce. They are experts when it comes to SEO for Shopify stores – we recommend checking them out if you really want to rank higher and capture a greater portion of the SERPs in your niche!