Let’s face it: We live in a digital world. Whether it’s through their computers or their phones, people are always connected. This implies that companies will need to develop fresh strategies for quickly and effectively interacting with their audience.
Your customers can be reached in additional places besides websites and blogs. Text messaging has provided businesses with a brand-new platform to communicate with customers in a clear, concise manner. The majority of people will read your message in a matter of seconds before deciding whether to act upon it or delete it without reading past the first few words, so keeping it brief is crucial.
If you want to incorporate SMS messages into your marketing strategy but are unsure of how to start, keep reading for some useful pointers.
Gaining the Confidence of Your Customers
You need to develop trust with your customers if you want to begin creating a relationship with them that will last years rather than just a few days. Gaining their trust will enable you to increase sales, get more word-of-mouth recommendations, and create enduring bonds with them. To establish trust, effective communication is crucial. Customers won’t want to do business with you if they don’t believe they can trust you. To avoid giving the impression that you are hiding anything, you should be upfront and clear about what you’re offering and what it can do for them. Make sure to give them a prompt and complete response if they have any questions.
1. Send Out Welcome Messages
If customers feel welcome in your establishment, they are more likely to use your product or service. Giving your customers a friendly welcome right away with an SMS welcome message is a great idea. When a customer first signs up for a service, some companies even send out a welcome SMS message. These messages are a fantastic way to demonstrate to customers that you have given their experience a lot of thought and care.
2. Send Unexpected Updates
While you should always welcome new customers and thank those who return, don’t be hesitant to send out unexpected updates to clients who haven’t gotten in touch with you or signed up before. Without being overly pushy or sales-y, these messages are a great way to generate interest in your product or service. You can share relevant articles or insights you’ve found, send out fun facts and trivia, or send out updates on business news. There are countless options.
3. Never be afraid to be original.
If you’re having trouble coming up with topics to discuss, don’t be afraid to use your imagination. You can host a live trivia night with a cash prize, host a raffle or giveaway in collaboration with another business, or even plan a social media challenge where contestants complete tasks to win prizes. Additionally, you can use these messages to plan and advertise local events and concerts.
4. Be incredibly direct in your calls to action.
Every SMS marketing message you send out needs to have a strong call to action at the end that exhorts your customers to use the good or service you’re promoting. Indicate the time and location where winners can pick up their prizes if you’re holding a raffle. Inform your clients about the location and time of your trivia night if you’re hosting one.
5. Don’t forget to consider timing and quality.
When it comes to your SMS messages, quality is crucial, just like with any other form of marketing. Make sure the messages you distribute are of a high standard, simple to read, and error-free. Timing is equally important. Try to plan SMS messages for when your customer base is least likely to be busy and able to respond to them if you are aware of your busy schedule. Try sending messages at night or on the weekends if you have an office job and anticipate that your target audience will be busy during the daytime so they will have more time to respond.
Using SMS marketing, businesses can stay in touch with their clients and customers. However, it can only be effective if it is carried out correctly. Businesses must first comprehend the needs of their clients to accomplish this. The majority of customers don’t have the patience or time to read lengthy messages, so they should keep their communications brief. They must also make sure that they are pertinent to their clients. Businesses can use SMS marketing to increase their customer base by keeping these suggestions in mind.