IPTV which stands for internet protocol television is a service for providing television content over using the Transmission Control Protocol/Internet Protocol (TCP/IP) suite. It is different from the traditional way of broadcasting content through satellites or cables as IPTV uses packet-switched networks like LAN or the internet for delivering programs.
According to the research report, ‘IPTV Market By Type of Content (Time-shifted Media and Live Streaming), By Revenue Source (Subscription-based and Advertisement-based), and by Region (North America, Europe, APAC, and RoW) – Global Forecast up to 2025’ states that AT&T, Movistar, Broadcom, Amino Technologies, Oronge IPTV, MatrixStream, KylinTV, SKY IPTV, Cisco, and Elisa Corporation are some of the key players operating in the industry. The report presents an inclusive study of important sections like corporation trends, industry news and policies, cost structure analysis, sales, and marketing model, and much more. It further includes company profiling of each player aforementioned based on parameters like a company overview, Production Capacity, Revenue, Key business offerings, financial performance, Risk analysis, Recent developments, regional presence, and SWOT analysis. It further reviews how far along the player stands in the competition referring to the intense competition among several players to gain a major share in the market. It also has dedicated sections in which a distinct comparison is drawn between the IPTV and Internet TV markets. As stated above, the global Internet Protocol television (IPTV) industry is classified into different segments. Under the category of type of content, the live streaming segment consists of news and sports-related content, which are the key determinants for the growth of IPTVs in this segment.
Further, under the source of revenue segment, the subscription-based revenue source generates maximum revenue for the IPTV market. The report also contains an in-depth analysis of market type by region for the above-specified regions focusing on its sales, sales volume, and revenue forecast. The RoW involves the Middle East, Africa, and Latin America. Among the above-mentioned regions, the American region is the market leader with reference to revenue generation, with a major share contributed by the US. The APAC region is among the fastest growing regions with rapid growth being witnessed in countries China, South Korea, Japan, and Australia.
Furthermore, the report has sections focusing primarily on the market as a whole such as market dynamics of the market both globally and region-wise, market synopsis, and market trends (historic and current). It mentions several growth-oriented incentives, challenges, and restraints of the market. It examines the market quantitatively and qualitatively (i.e., study of the market size in terms of value and volume) by outlining all the important segments influencing the market. The research report is equipped with various dimensions such as technological advancements, strategies adopted by the aforementioned companies, application details, market features, regional and industry-wise investment opportunities, and much more.
In the forthcoming years, the global IPTV market will continue to increase and is anticipated to reach a value in terms of revenue of USD million by the end of 2025 with a double-digit CAGR during the review period of 2019-2025. This is because of the benefits that IPTV offers like the flexibility of time which has ultimately increased the number of users opting for IPTVs.
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Ankur Gupta, Head Marketing & Communications